Comments Off on Why is K-Drama Fashion Taking the World?
It is clear that Korean dramas now become very popular not only in Asia but also worldwide. Apart from the script and actors, fashion is one of the important factors that make the drama’s success. So why is Korean drama fashion becoming a worldwide trend?
No one can deny that actors play a big role in helping the film in general and fashion in movies in particular have wider coverage. Gathering many elements from the physique, acting to popularity, famous actors like Son Ye Jin, Gong Hyo Jin, Jun Ji Hyun, Song Hye Kyo, Shin Min Ah, Park Min Young, Park Shin Hye or Suzy are both trusted and chosen by the director.
Based on their strong influence, Korean filmmakers have created a fashion craze. Whether it is a casual or high-end outfit, accessories or makeup, all become popular after only a few episodes. Besides enjoying the drama, the audience also looks forward to the “fashion show” of the actors. This is also the reason why the clothes or utensils in the movie are bought by fans. Many costumes quickly “sold out” immediately after the film was broadcast.
Most dramas are broadcast at perfect times. Actors’ outfits suitable for seasonal weather. This not only helps the drama to attract audiences but also creates fashion trends that match current tastes.
Besides the selection of costumes from the collection of famous designers, the costumes of Korean drama actors also come from other domestic brands. This may stem from two main reasons. First, help the film closer to the majority of the audience. Second, support and promote the domestic fashion industry to develop.
Products of domestic brands have continuous design innovation and multi-style, stable quality and reasonable price. By letting actors wear products from these brands, fashion in Korean movies can reach the majority of young audiences. As a result, the popularity level has also increased significantly.