Comments Off on Why Is France Such an Influential Place for Fashion?
Paris is known internationally as being the fashion capital of the world and has kept that title for almost centuries. Many of the most sought out after brands have originated in France, such as Chanel, Saint Laurent, Louis Vuitton, and Dior – and the list is growing on a yearly basis. While now it’s any fashion designer and model dream to have their work displayed on a catwalk – the importance of fashion has been prevalent in France since the 17th century.
While this could be debated for a week straight, the French could thank King Louis XIV, who begun ruling in France in 1643, as being one of the first monarchs to put an emphasis on fashion. The Sun King was known for his lavish aesthetic, which is clearly shown just by viewing a photo of the Palace of Versailles as well as looking at the outfits he sported during his reign. Louis went as far as to buy art related industries, such as the textile, brought it to France and used it to the highest extent. This is probably why some of the best fabrics and clothing making materials can be found in France today.
The Growth of Haute Couture
Although, when haute couture ( a fancy way of saying creating fitted clothing for an individual grew in popularity around the end of the 19th century, many tailors and seamstress were almost forced to move to France to establish their business while also having the resources needed at hand. While there are a ton of influential individuals in the haute couture business, one man stood out the most. An Englishman named Charles Fredrick Worth was noted to be one of the first to open a business in this expertise. After that, many others followed in his footsteps and made Paris and Milan become the hotspots for fashion.
Though it may help to reference a more modern and popular French designed that left their mark in the fashion industry – Coco Chanel. Even though saying that she changed the fashion industry is more of an understatement – Coco left such a huge influence that can still be seen in today’s fashion. She ran from the idea that women’s clothing had to include a suffocating corset as she favoured free, flowy items of clothing even more. Her fashion designs even cultivated a nickname – the “flapper style.”
Even Christian Dior changed the fashion game with his post-war designs, which lightened up the atmosphere as it allowed for men and women to focus on something other than the devastations. The A-line skirt with the tight waist was the hit with women as it gave them a dainty and more feminine appearance. While controversial at first, it is obvious that the Dior brand is still surviving, and the original looks created by Christian Dior himself can still be found today. It does help that after Dior became popular ad his house was flooded with personal letters and requests for clothing – that France was officially titled as being the fashion capital of the world.
This title is being held strong by the French due to new modern-day designers, such as Hubert de Givenchy rising to popularity. While more designers are coming out of places, such as Italy, the fashion history that France has cannot be beaten.