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High-end fashion brands like Gucci, Prada and Balenciaga are opening a new path to tapping into the sneakers market. And when these luxury brands participate in the sneakergame race, it means that the world will be welcomed with shoes that cost thousands of dollars. Also, does the event make these brands a formidable competitor to mainstream shoe firms like Nike, Puma or adidas?
Not only the high-end fashion, the traditional sports shoe brands also join the “price team” game, making appearances on the market of extremely expensive sports shoes. They started around $ 400 to terrible numbers like $ 3,000 for a pair of leather sneakers, Christian Louboutin’s crystal applique, or special limited edition $ 10,000 (equivalent to VND 230 million) of the line Hu Race Trail (Chanel X Pharrell X adidas) or Air Jordan 3 Retro DJ Khaled Grateful by Nike.
In fashion trends, Hip Hop is a strong trend to reach millennials and Z. Generation rappers are fast becoming a new fashion empire. Hip hop culture is changing the orientation in the design of brands, leading to many unique combinations with fashion brands like the “Chain Reaction” pair of rapper 2 Chainz and Versace, or “Hu Race Trail ”by singer Pharrell Williams along with French choreographer Chanel.
Although the return of Hip Hop trend has affected brands to boost production of sneakers, but is this a good reason to explain the introduction of thousands of dollars in shoes on the market? ? Have we ever wondered why the shoes cost up to US $ 1000 while their functions are still like a New Balance pair for $ 200? If we find out about the different sneakers and “sneakers”, we can understand the cause of the significant price difference between an expensive and mid-range shoe.
First of all, to distinguish what sneakers are, we should understand their concept as well as how and how to function. For sneakers, these sneakers have good support in sports, are produced in very large quantities. In terms of materials, sneakers are made of advanced synthetic materials and are often restricted to high-quality materials such as leather. As for other shoes, such as leather shoes are often made by hand and with a few sewing machines in small quantities. Their materials can be made of expensive materials such as leather, gemstones, more diverse designs. In some cases, we can still guess through a production brand, for example brand founder Sneakerboy – Chris Kyvetos said: “Balenciaga is not a sneakers brand. This brand has no research on the proper motor performance of shoes in sports. Their shoes do not support athletes to run faster, jump higher and perform better. ”