Comments Off on Milan Men’s Fashion Week and Women’s Fashion Week to merge in September for first time ever
many other industries, fashion is deeply affected by the spread of coronavirus.
The pandemic is currently causing major changes in the year’s fashion week
This September, Milan’s Fashion Week will combine men and women’s collections for the first time, with the men’s shows planned for June now postponed due to the virus.
On Friday, The National Chamber of Italian Fashion Camera Nazionale Della Moda announced the change and confirmed that the men’s shows, which were scheduled to run on June 19-23, will now run alongside the women’s shows, which were planned on September 22-28. The decision was made with the aim of preventing the spread of the coronavirus.
In a statement, the organization also outlined
possible changes for showcasing the men’s designers in June.
It read: “We are however working on new digital formats and new ways of encounter, in order to create new storytelling on the days originally scheduled for the Milan Men’s Fashion Week: b2b and b2c platforms for the benefit of brands, luxury companies, and all the other players in the fashion industry.
“We are aware that great efforts will be made in
order to have the new collections ready by June to start an innovative selling
The news comes when French fashion’s governing body Fédération
de la Haute Couture et de la Mode also cancel its upcoming couture shows and men’s
shows, planned for 5th to 9th July and 23rd to 28th June, respectively.
The Fédération wrote in a statement, “In light of
the spread of the COVID-19 epidemic worldwide, strong decisions are required to
ensure the safety and health of houses, their employees, and everyone working
in our industry,”.
In the same way, the British Fashion Council has postponed the men’s shows planned for June, saying that it was finding new ways to digitalize their fashion showcase platforms while the Council for Fashion Designers of America also canceled the upcoming resort 2021 shows.