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Comments Off on Perfect “Girl-Next-Door” Look
The girl next door is seen as being cute, drama-free and super friendly, and while she dresses in clothes that are perfectly attractive, it is also casual. Her make-up is applied conservatively and her hair shiny, soft and looks easy to manage. There are many women who naturally achieve this look, and many others that crave to adopt this look. As you can see, it is not that difficult to achieve, as you will learn below.
Become the Girl Next Door
Some call it a more natural look, although those in the know call it the girl-next-door look and it could be easier to become her once you use some of the tips made available by the experts. It all starts by evening out your skin tone by applying foundation, but only a light coat of it. Its purpose is only to cover up all the discoloured areas. The key is using everything sparingly, or you’ll be back at the look you trying to escape of “too much”. With the goal being to look as natural as possible it is much needed to blend your make-up well by using a sponge or makeup brush.
It Takes a Bit of Work
Your eyebrows need to be manicured to ensure a subtle look, and instead of dark, dramatic shapes, it should be filled lightly. Only one coat of mascara is allowed as its only purpose is to provide contrast and then only a touch of it. Only a touch of blush is used for this look and lipstick should be in a natural colour while a highlighter can add some radiance to your face. Again, its added in moderation and only a few swipes are needed on your nose or cheekbones. A creamy colour lipstick looks great, and your lips can look natural, while it should not be applied heavily.
A balance between sensual and casual is what you aim to create, a versatile gold or silver necklace is as far as jewellery should go and it is time to put your glitzy jewellery, chunky stuff and flashy necklaces away. Subtle pieces are what make you appear more laid-back, remember you are hassle-free. Warm, soft coloured dresses are a great way to achieve the look and colours include yellow and pink which both say she is cute and sweet, but it must be soft pastel colours. Evening wear could be sneakers or jeans with a cute vest covered by a chunky sweater. Intensely high heels are not part of this look as it is all about comfort, uncomplicated-ness and being easy to communicate with.
Clean, Shiny Hair
The most important part is clean, shiny hair that is blow-dried, a hint of a few curls is a great way to increase the adorable-ness you are aiming for. If you use curlers make sure to use your fingers to create a natural look as no matter how much time you spend, you want everyone else to think you didn’t. Do make sure a piece of your hair makes a naughty twist over your face to complete the extra cute appearance.
Comments Off on How To Grow Your Fashion Brand
One of the first steps in the world of fashion is the first collection. This is no small feat and as time goes on, substantiating growth and recognition is one that takes dedication and commitment. Those who are starting out have a lot of work ahead, not only in creating buzz about their brand but also about what is involved in building that brand.
Some who are new to having their own brand will sell their clothing to smaller boutique stores, and others will open their own retail location. That involves a lot of legwork, and long hours, so the question becomes, what do you need to do going forward to build awareness and staying on top of the latest trends. Below we have a few guidelines to help you stay on course, remember these are steps needed to stay out in a crowded marketplace, so take time to do your due0diligence and you may find yourself at the top of the fashion world.
Watch and pay attention to the latest trends
Fashion trends change at an alarming pace and what is in style today is often not tomorrow. As a designer, you need to build contacts and stay on top of what others are doing to identify the next trend and act accordingly to tap into the lucrative market of those who jump on the latest trends.
Design lines that fit your audience
The first collection you release should always be focused on creativity for the audience you are hoping to attract. Remember, you only have one chance to impress, and today’s shoppers are picky, therefore be careful to research your audience and understand what they find most appealing. Do your job right, and you will gain traction with this group of shoppers.
It is not difficult to let costs get out of control, but it is one area that can destroy your business before it even gets off the ground and running. Keep close watch on material costs, production costs and marketing costs. Collectively these can eat up a large portion of your profit and need to be calculated into your pricing.
Understand your market! This is critical for success and selling to the right audience is key to your growth, especially in a day and age when social media is king and those who understand it best succeed over those that lack an understanding of how to market to the younger generation.
Monitor sales, cash flow and inventory!
As most clothing lines showcase their lines in multiple stores, understanding your sales and the cash flow you have on hand is important. Monitor unsold items, collect them and re-distribute to save costs. Maintain an updated inventory of all products and do not commit to orders you are unable to fill.
Relationships are everything in the clothing business. To ensure you have happy customers your retail partners need to have faith in you are a business. Be consistent in how you handle complaints and how you work with your retailers as they have the ultimate power to not stock your clothing line. Keep in touch with customer wants, needs and whenever possible, seek feedback.