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TikTok is now launching its own version of Fashion Week, which will run for a whole month.
It has been started out with Louis Vuitton, which teased on Sept. 2 its men’s Spring/Summer 2021 show on the video sharing app. Having ditched Paris Fashion Week this year, Saint Laurent has shared its new fashion film on the social media platform, too.
However, the better news is that they aren’t the only top fashion brands joining #TikTokFashionMonth. It plans to livestream two fashion shows each week, such as S/S 2021 womenswear show of JW Anderson on Sept. 28. It will be wrapped up on Oct. 8 with the virtual fashion show TikTok Runway Odyssey hosted by TikTok creator Nick Tangorra, featuring Puma and Alice & Olivia.
Puma has teamed up with Black TikTok designers for its new collection and will donate US$10,000 from the sales to the Equal Justice Initiative. On the other hand, Alice & Olivia will have TikTok stars such as Melaine and Miranda Wilking, Bria Jones, and Janette Ok modelling its new collection.
In addition to showcasing these collections, the TikTok Runway Odyssey will also let viewers become the first to purchase the new pieces, which will be exclusively available on the app.
It was just shortly after the schedule for Paris Fashion Week was unveiled, #TikTokFashionMonth was announced. The Paris Fashion Week will host both physical and virtual shows while TikTok’s answer to Paris Fashion Week will be entirely virtual. We seem to be used to see everything go online by now with the rise of digital clothing, FaceTime photoshoots, and fashion shows on video games.
Tiktok’s first partnership with a luxury fashion brand was marked when Balmain livestreamed Paris Digital Couture Week’s fashion show on it.
Celine also featured some TikTok stars in the video teasers about its S/S 2021 menswear show, including Chase Hudson and Noen Eubanks. Meanwhile, Gucci is casting models for its upcoming project via the #GucciModelChallenge that has been started by TikTok users.