A country’s fashion represents its culture as well as different point of views of the citizens. This article analyzes through research on media the influence of K-fashion, also known as Korean fashion, on global market.

Historical Perspective
Korean fashion has the long development through 5000 years of history together with the invasion of Western fashion. From Japanese colonization times and the poor Korean to the free trade of fabrics and clothes from European countries, that has affected greatly the Korean fashion.
Since the 60’s and 90’s, there is a large-scale growth in Korean fashion manufacture with more and more products made in Korea. In recent years, the Korean fashion accompanied with Korean waves which is the wave of K-idols and celebrities, showing off the mix between tradition and modernity.

Reasons
During the past decades, South Korea has the most outstanding development in beauty salon and entertainment. As Korean appreciate the beauty of Western countries with high nose, double eyelid, white skin, the demanding of choosing the best outfits when going out which expressing their beauty is increasing. That will appeal the opposite person as well as showing their respect to them.

Regarding fashion, Korean street style can be seen in every corner of streets nowadays. More and more casual and even luxury brands also update the Korean street style with long sleeves shirt and tight black jeans. It is normal to see these Korean style in Western stores like H&M, Top Shop or even Chanel or Gucci.
Furthermore, Korean idols and celebrities also help advertise the country’s domestic merchandise in fashion. Those domestic brand sponsor the clothes for them. And media technology helps Korean fashion industry popularize throughout the world. Their celebrity fans tend to adapt into what their idols have worn and form the K-idol style.
With the increase of globalization and so the K-fashion products, style, inspirations have no longer limited to touch every region.
The Korean history gives us a vision of cultural construction of the country as well as its impact to lifestyle of the world fashion market.