Comments Off on How To Grow Your Fashion Brand
One of the first steps in the world of fashion is the first collection. This is no small feat and as time goes on, substantiating growth and recognition is one that takes dedication and commitment. Those who are starting out have a lot of work ahead, not only in creating buzz about their brand but also about what is involved in building that brand.
Some who are new to having their own brand will sell their clothing to smaller boutique stores, and others will open their own retail location. That involves a lot of legwork, and long hours, so the question becomes, what do you need to do going forward to build awareness and staying on top of the latest trends. Below we have a few guidelines to help you stay on course, remember these are steps needed to stay out in a crowded marketplace, so take time to do your due0diligence and you may find yourself at the top of the fashion world.
Watch and pay attention to the latest trends
Fashion trends change at an alarming pace and what is in style today is often not tomorrow. As a designer, you need to build contacts and stay on top of what others are doing to identify the next trend and act accordingly to tap into the lucrative market of those who jump on the latest trends.
Design lines that fit your audience
The first collection you release should always be focused on creativity for the audience you are hoping to attract. Remember, you only have one chance to impress, and today’s shoppers are picky, therefore be careful to research your audience and understand what they find most appealing. Do your job right, and you will gain traction with this group of shoppers.
It is not difficult to let costs get out of control, but it is one area that can destroy your business before it even gets off the ground and running. Keep close watch on material costs, production costs and marketing costs. Collectively these can eat up a large portion of your profit and need to be calculated into your pricing.
Understand your market! This is critical for success and selling to the right audience is key to your growth, especially in a day and age when social media is king and those who understand it best succeed over those that lack an understanding of how to market to the younger generation.
Monitor sales, cash flow and inventory!
As most clothing lines showcase their lines in multiple stores, understanding your sales and the cash flow you have on hand is important. Monitor unsold items, collect them and re-distribute to save costs. Maintain an updated inventory of all products and do not commit to orders you are unable to fill.
Relationships are everything in the clothing business. To ensure you have happy customers your retail partners need to have faith in you are a business. Be consistent in how you handle complaints and how you work with your retailers as they have the ultimate power to not stock your clothing line. Keep in touch with customer wants, needs and whenever possible, seek feedback.
Comments Off on Fashion: What to look forward to in 2018
It’s a new year, and while you might think that this means wholly new designs for the fashion world, you’d be mistaken. In fact, as always seems to happen with fashion, a few old favourites are returning. Remember the scrunchie? It’s back. Believe it or not, it won’t be the only fashion accessory from yesteryear which will be returning either. Let’s see what will be making a comeback or its debut later this year.
The Scrunchie is Back
Remember the scrunchie? Well, love it or hate it, it’s coming back. The must-have 90s hair accessory is making its return in 2018, bigger and more colourful than ever before. Ribbons were last year, it seems. If the popularity of the ribbon in 2017 was anything to go by, we’ll expect to find plenty of women with scrunchies in their hair this year – unless, of course, you really do hate them that much.
Bohemian is Back
It has been a long time since Sienna Miller walked around sporting the bohemian look. In fact, almost 15 years after she pulled it off, it is back. Stores are going around selling everything from South Western skirts, to suede and patchwork coats. If you’ve still got some of that 2003-2004 garb lying around, it might be time to take it out and give it a bit of dusting.
It has probably been a long time since you were in high-school. Not only is the backpack, well, back; backpack bling is back, too. Adorning your backpack with small spikes, patches, badges and other forms of bling (remember those bears that everybody used to carry attached to their bags?) is apparently the in-thing for 2018.
Punk comes and goes. When it’s out, people get criticised for being “out there”, but this year may just have seen the return of fully-fledged punk. Major designers such as Dior and Prada are getting in on the act, too. Red and black could be the colours for you to wear this year, and if you’ve still got your fishnet tights and mini skirts girls, now could be the time.
The 80s are Brought to Back Life
It isn’t just 90s scrunchies and 2000s backpack bling which are coming back. Many retro looks seem to be popping in 2018, and that includes the 80s. Legwarmers are creeping back into fashion (albeit not as bright as they used to be) and 80s hairstyles (crimped, specifically) are also in right now. Woolen sweaters, big brooches and shiny colours – are you looking forward to glitzing it up in 80s garb once more?
The Return of Floral
Remember those sofas and chairs we used to have, with the floral patterns? They are back, only this time surfacing as summer frocks and dresses. The 60s inspired floral patterns are being put out by many top designers right now, so if none of the classic returning looks check your boxes, you can always opt to retain looks you like most.